澳洲留学课程作业:运营管理专业

澳洲留学课程作业:运营管理专业

来源:www.liuxuelunwen.org作者:cinq发布时间:2014-02-07 13:42
企业文化,生产环境和执行过程的影响 品牌是一种无形资产的企业,是企业通过创新,管理,宣传,产品质量和产品市场认可度的保证。

the impact of company culture, production environment and implementation process

The brand is a kind of intangible assets to the enterprise, is the enterprise through innovation, management, propaganda and the guarantee of product quality and product market recognition. It is self-evident to the importance of the enterprise, it can make enterprises in and competitors in the same quality, the same price or price slightly high, get more sales, this is the so-called brand benefit. Therefore, every enterprise in the creation of their own brands, and continuously improve the gold content of own brand, from the product brand, industry brand to brand of the enterprise. The creation of the brand concept is of condensation on the enterprise culture. But in supply chain integration mode,  the concept of brand is changed. In the procurement mode, the original that kind of a procurement contract pattern is long-term and stable supplier relations are replaced. At the upper end of the supply chain enterprises face are fewer in number and relatively stable customer, creates the brand from the original by all means, to ensure product quality, innovation in accordance with the needs of downstream manufacturers. However, this does not mean that do not need to create the brand, but the brand is no longer needed as before, and strive to achieve the win support among the people, but by the quality assurance, by non mainstream media manner in a certain range to ensure its visibility. A few years ago on television can also see some industrial raw material suppliers do advertising, but now is gone, the supplier did not disappear, but is bigger and bigger, but their popularity remained in the need of its raw material manufacturers circle. The final consumer goods production enterprise, is facing a lot of uncertain customer, they need a good brand. But in supply chain integration mode, a considerable part of the enterprise does not have its own brand products, they are the use of its comparative advantage, do OEM for some brands (www.liuxuelunwen.org/azlxlw/ OEM). Through the security product quality and timely to provide a product, making them well-known in the middle of OEM brand spread. And have their own brand enterprises, are often willing to do OEM for other brands, because it can make the output of the expansion of enterprises, so as to ensure its own brand of cost reduction, to make it more competitive in the market. So we can see the supply chain integration enables the creation of brand concept in enterprise culture from the original to create famous brand, to create enough well-known brand.

The integration of supply chain under the mode of production is vary from the original single enterprise independent production . This mode between enterprises in the supply of raw materials, production and product sales, mutual cooperation, keep step with each together. If a link in the supply chain problems, will make the whole supply chain fracture, the supply chain for all relevant enterprises to suffer a great loss. But in today's market, amidst the winds of change. A variety of uncertain things continue to occur, such as natural disasters, such as political instability. Effect of an enterprise original by amplified into all the enterprises in the supply chain are affected, but because the enterprise quantity is many, the probability of the affected are greater than ever. It has a fast strain concept of enterprise in its culture, keep high vigilance to deal with. Of course, before the supply chain integration, namely single production mode, enterprises have the rapid strain theory. But in this mode, only when the response to problems has been the advent of the case, the so-called post adjustment fast strain theory. After the integration of supply chain, then spread to other enterprises on the supply chain in some uncertain events, timely make proper adjustment, which is also called prior adjustment fast strain theory. After the integration of supply chain, then spread to other enterprises on the supply chain in some uncertain events, timely make proper adjustment, which is also called prior adjustment fast strain theory. Have been able to do this pre adjustment, because the supply chain enterprises own management information to other enterprises in the whole supply chain, other enterprises can find the problems from this information, so as to increase the income of their adjusted, reduce the loss. From a technical perspective, to build good information transmission channel, and data mining the useful information for other enterprises received, findthe problem.

   



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