桑德兰学院营销策略本科课程作业通用评估准则

桑德兰学院营销策略本科课程作业通用评估准则

来源:www.liuxuelunwen.org作者:lijiqiang发布时间:2013-03-04 23:10
本文是桑德兰学院营销策略本科课程作业通用评估准则,文中分析了课程作业通用评估准则的分类项目:分数值、关联性、知识、分析以及参数和结构及评判性评价,每个分值阶段的具体标准等

Sunderland Faulty of Business & Law Undergraduate Programmes
桑德兰学院商业与法律本科课程
MKT306 Marketing Strategy
营销策略
Assignment Semester 1 2010/11
第1学期课程作业  2010/11
Generic Assessment Criteria – Undergraduate
通用评估准则 - 本科
These should be interpreted according to the level at which you are working and related to the assessment criteria for the module
这些应该根据你的工作模块和相关的评估标准得到解释
 Categories 分类
 Grade 分值 Relevance关联 Knowledge知识 Analysis分析 Argument and Structure 参数和结构 Critical Evaluation批判性评价 Presentation介绍 Reference to Literature 参考文献
Pass 86 – 100% The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification.  There is also ample excellent evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse.
 76-85% The work examined is outstanding and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification.  There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will be outstanding in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.
 
70 – 75% The work examined is excellent and is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification.  There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are satisfied  At this level it is expected that the work will be excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.
 
60 – 69% Directly relevant to the requirements of the assessment A substantial knowledge of relevant material, showing a clear grasp of themes, questions and issues therein Good analysis, clear and orderly Generally coherent and logically structured, using an appropriate mode of argument and/or theoretical mode(s) May contain some distinctive or independent thinking; may begin to formulate an independent position in relation to theory and/or practice.   Well written, with standard spelling and grammar, in a readable style with acceptable format Critical appraisal of up-to-date and/or appropriate literature.  Recognition of different perspectives.  Very good use of source material.  Uses a range of sources
 
50 – 59% Some attempt to address the requirements of the assessment: may drift away from this in less focused passages Adequate knowledge of a fair range of relevant material, with intermittent evidence of an appreciation of its significance Some analytical treatment, but may be prone to description, or to narrative, which lacks clear analytical purpose Some attempt to construct a coherent argument, but may suffer loss of focus and consistency, with issues at stake stated only vaguely, or theoretical mode(s) couched in simplistic terms Sound work which expresses a coherent position only in broad terms and in uncritical conformity to one or more standard views of the topic Competently written, with only minor lapses from standard grammar, with acceptable format  Uses a variety of literature which includes some recent texts and/or appropriate literature, though not necessarily including a substantive amount beyond library texts.  Competent use of source material.
 40 – 49% Some correlation with the requirements of the assessment but there is a significant degree of irrelevance  Basic understanding of the subject but addressing a limited range of material Largely descriptive or narrative, with little evidence of analysis A basic argument is evident, but mainly supported by assertion and there may be a  lack of clarity and coherence Some evidence of a view starting to be formed but mainly derivative. A simple basic style but with significant deficiencies in expression or format that may pose obstacles for the reader Some up-to-date and/or appropriate literature used.  Goes beyond the material tutor has provided.  Limited use of sources to support a point. Weak use of source material.
Fail 35 – 39% Relevance to the requirements of the assessment may be very intermittent, and may be reduced to its vaguest and least challenging terms A limited understanding of a narrow range of material Heavy dependence on description, and/or on paraphrase, is common Little evidence of coherent argument: lacks development and may be repetitive or thin Almost wholly derivative: the writer’s contribution rarely goes beyond simplifying paraphrase Numerous deficiencies in expression and presentation; the writer may achieve clarity (if at all) only by using a simplistic or repetitious style Barely adequate use of literature.  Over reliance on
material provided by the tutor. 
The evidence provided shows that the majority of the learning outcomes and responsibilities appropriate to that Level are satisfied. 
 提供的证据表明,大多数的学习成果和责任适用于感到满意的这一水平。
 30 – 34%
 The work examined provides insufficient evidence of the knowledge, understanding and skills appropriate to the Level of the qualification.  The evidence provided shows that some of the learning outcomes and responsibilities appropriate to that Level are satisfied.  The work will be weak in some of the indicators.
 15-29% The work examined is unacceptable and provides little evidence of the knowledge, understanding and skills appropriate to the Level of the qualification.  The evidence shows that few of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak http://www.liuxuelunwen.org/dxcoursework/ in several of the indicators.
 0-14% The work examined is unacceptable and provides almost no evidence of the knowledge, understanding and skills appropriate to the Level of the qualification.  The evidence fails to show that any of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in the majority or all of the indicators.
被检查的工作是不可接受的,几乎没有提供适合考核资格水平的相关知识证据,理解力和技能。所提供的证据没有显示适合考核水平的任何学习成果和责任感。这项工作将是微弱的大部分或全部的指标。
Ver 1.3 13/02/2008 SJS




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