关于电子商务对成本透明度的影响与对策措施分析作业

关于电子商务对成本透明度的影响与对策措施分析作业

来源:http://www.liuxuelunwen.org作者:meisishow发布时间:2013-07-12 11:12
这是一篇美国留学生对于本国经济发展及电子商务技术之间关系的分析作业,本文从多方面的角度来说明网络技术与企业之间是密不可分的,也会使成本越来越透明化

With the computer network technology and a large number of e-commerce applications, traditional financial accounting has been a great shock. E-commerce is an important feature to enable enterprises to cost more transparent, which manufacturers and retailers are unfavorable, will lead to a series of questions.

 随着计算机网络技术与电子商务普及率的提高,传统的财务会计受到了极大的冲击。一个重要特征是电子商务使企业成本更为透明化,这对于制造商和零售商是不利的,将引发一系列问题。
 
First, how to make the cost of e-commerce becomes more transparent
第一电子商务如何使成本变得更透明易懂
  1, INTERNET technology vendors deprived from the hands of a prudent purchaser to obtain a risk premium. In the past, buyers quality products for different brands and different know much about the lack of reliable information, usually in order to reduce the risk of buying low-quality products, but to buy well-known brand advertising. The manufacturer of these brands to ensure product quality and in turn receive more or less risk premium. In the INTERNET, many individuals or organizations web site provides information about the creation of products and services, a lot of information, so that consumers can be easily found in the network required products or services.
INTERNET技术剥夺了销售商可从谨慎的购买者手中获取的风险溢价。过去,购买者对于不同品牌的产品质量和差别了解不多,由于缺乏可靠的信息,通常为了降低购买低质量产品的风险,只好购买众所周知的广告中的品牌。这些品牌的制造商反过来收取为保证产品质量或多或少的风险溢价。而在INTERNET中,不少个人或组织开设的网址提供了关于产品和服务的大量信息,因此,消费者能在网络中很容易发现所需产品或服务的信息。 
 
2, the development of network technology to collect information provides considerable will and interests. In order to shape the corporate image, improve visibility, many companies publish information on the INTERNET, promote and sell their products and services. Meanwhile, on the INTERNET breakthrough geography, time, climate and other restrictions, easy to get a lot of information about prices, competitors, product features information. Moreover, the network look in the future will become more simple and quick. Extended Language (XML) software protocols are replacing traditional hypertext language (HTML) XML makes it easier to accurately identify the product and its features and price, individual buyers can more quickly access more detailed information malls investigation.
网络技术的发展为搜集信息提供了相当的便,利。为了塑造企业形象,提高知名度,很多企业在INTERNET中发布信息,宣传和销售其产品及服务。同时,在INTERNET上突破了地理、时间、气候等的限制,容易得到大量关于价格、竞争者、产品特色的信息。而且,网络查找在未来将变得更为简单快捷。扩展语言 (XML)软件协议正取代传统的超文本语言 (HTML)XML可更容易地准确识别产品及其特色和价格,可使个体购买者更迅速地进入信息商场进行更详细的调查。 
 
3, the network enables buyers research more efficient. Any purchaser can network as a platform to quickly understand the required products and services. Web-based buyers for B-to a B (business-to-business commerce) seems more efficient. For example, in the past needed fiber textile manufacturers often rely on prior order or occasional individual product vendors to supply new, now, the network is an ideal new media, textile manufacturers can easily access to related websites. In some cases, potential buyers and sellers can be directly connected URLs.
 
4, the buyer-driven pricing so that consumers buy more easily than the traditional understanding of the bottom line price (price floor). As the price line website (Priceline.com) and the creation of e-bay eBay, consumers began to realize that the price of the same brand can bargain. Price line website requires that consumers are willing to buy their tickets, car, hotel room and even everyday groceries providing quotes, and then decide whether to agree to allow manufacturers of consumer bid. If the consumer price is accepted, he can next lower bid, so that sooner or later the consumer will understand the bottom line price, thus "see through" the cost of products and services.
 
Second, the consequences of e-commerce so that the cost transparency
 
1, seriously damaged the vendor's ability to obtain high profits.
     
2, the cost of damage to the company's reputation for transparency. When costs more clearly, consumers began to realize that their favorite products are exploiting them. This causes persistent distrust, the company will find it difficult to re-fight old customers back.
     
3, Cost Transparency weakened consumer brand loyalty. In the past, some companies secretly implemented a pricing strategy for different markets. But in an open online store, the company should recognize that it will cause the price consumers pay higher prices unfair resentment and skepticism
 
Even the price is for a different geographic market segments. Some other well-known brands with high quality and low price comparable to the presence of a small brand, also shows that the cost of production of goods may be little difference, forcing consumers to switch to low-cost small brands. INTERNET For the major brands than unknown brands constitute a greater threat, especially in the two kinds of basic functions with the same type of product.
     
4, the cost is transparent so that products and services become a common commodity.
 
Third, to meet the challenges of e-commerce on cost transparency
     
Cost transparency is emerging issues under INTERNET, any company can not avoid the need to re-examine the price structure and company policies. But that does not mean that the company must be completely cut prices, they can take a variety of ways to alleviate this problem.
 
1, the company can take the price of a new selection strategy rather than cutting prices. Price selection strategy is designed to meet the needs of different consumers to take a more reasonable individual pricing. For example, America Online (AOL) provides its clients with different pricing, customers can have five pricing options. Other companies can implement a proactive smart pricing, according to individual buyers of different service costs and payment methods to implement differentiated pricing. This practice than the implementation of a single market for all companies pricing greater profits.
 
2, in some cases viable pricing below cost. Based on consumer e-commerce paradigm emphasizes a profit, has changed the traditional pricing model. Online store can pricing below cost to attract consumers because of the potential follow-up opportunities for advertising and revenue will compensate for this loss. Like many Internet companies to those who agreed to sign a long-term use of the network customers free personal computer (PC), and free computer accessories just for this service. Thus, it is passed to consumers meaningful information: When the price of related ancillary services into account, the price of the product can be reduced.
 
3, packaged for sale products - other products and services will be bundled sales. Packaged products sold throughout the packaging makes it difficult for consumers to distinguish the individual product cost. This enables consumers to focus on the function of the whole package, rather than a single product. By then packaged product cost fuzzy, the cost of consumer products can be dispersed attention.
 
4, through the continuous improvement of products and services that enable companies to increase profits. If companies can pay attention to their excellent product and service quality timely transmission of information to the public, will become more competitive. Even in an era of cost fully transparent, high-quality products and services can still get high profits.
 
5, enterprises actively moderate public costs. The cost of the initiative to open the competitiveness of enterprises can be displayed, there may obtain consumer understanding. Publicly disclose corporate costs consist primarily of the cost of the measurement, recognition, cost of expenditure range, the specific content into accounting methods. But modest does not mean the cost of public companies to disclose detailed configuration of the product cost. Since the cost of public information overload, lack of relevance, users in the finishing process time-consuming, may determine that improper selection turnovers. In addition, the provider, the public too much will cause leakage of trade secrets, it may lose its competitive advantage. Both to make the cost of public information and correlations with authenticity features, but also to not affect the extent of the disclosure of trade secrets. This approach requires enterprises in the competition have considerable strength to potential rivals have some deterrent effect.
 
For now, though, there are some security problems, but the rapid development of e-commerce in our country is unquestionable fact. Thus, increasing the cost of transparency is very real problem. Enterprises must have a clear understanding, to take appropriate measures to address this challenge.



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